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Robert Berg & Robert Leinders-Krog

PRESS RELEASE – AUGUST 1, 2024 11:18

International Brand Leader to join Instabank as CCO.

Robert Leinders-Krog, former CEO of The Brand Project and Chairman of Oslo Venture Company, will join Instabank as Chief Commercial Officer (CCO) in a newly created executive position starting August 1. Bringing more than 20 years of experience as a strategic advisor in branding, business strategy, and commercialization, Robert has played key roles in multiple global brands and enterprises.

The role of CCO at Instabank is focused on driving growth and profitability through international expansion, the development of innovative products and concepts, and advancing solutions for both business and private customers.

“Instabank is a challenger, and going forward, the bank will become an even stronger, more visible, and vital player for businesses while continuing to deliver agile, high-quality financial products and solutions for individual customers,” says Robert Leinders-Krog. “This bank is on an exciting growth journey, expanding into new countries, products, and target groups—all while maintaining the agility and simplicity it was built on. I couldn’t pass up the opportunity to be part of it, and I’m incredibly excited to get started!”

“We are thrilled to welcome Robert to Instabank,” says Robert Berg, CEO of the bank. “His extensive experience and expertise in commercial development will be invaluable for our continued growth. We look forward to working together to strengthen our market position and drive profitable expansion.”

With his international background, leadership expertise, and deep understanding of market trends and strategic growth, Robert Leinders-Krog is well-positioned to help elevate Instabank to new heights.

About Instabank ASA: Instabank ASA is the Nordic challenger bank for both business and individual customers. We believe in challenging established norms and providing flexible solutions where others create complexity. Instabank operates in Norway, Finland, and Sweden, offering competitive savings, insurance, credit cards, home loans, and unsecured loan products to consumers and small and medium-sized businesses. Instabank also provides deposits in Germany through a partnership with Raisin Bank.

Instabank is a proud sponsor of the Norwegian Athletics Federation and is listed on Euronext Growth on the Oslo Stock Exchange under the ticker INSTA.

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